Day 5: Trade Show Season Begins

January starts the new year and the beginning of agriculture trade show season. Before holidays, I mapped out all the events across Canada and started mapping my corresponding trade show/event/sales travel for 2019. Looks like I will have about 12 weeks on the road.  It’s going to be a busy and successful 2019. I can feel it in every fibre of my being. This travel kills a few birds with one stone. Attending these events support event partnerships, gives our company exposure and allows me to capture great speakers for future Impact Farming Show episodes. I also loop in sales travel if I have clients in that city. Uber efficient I tell you. No other way to be!

What a journey the last year has been! I put together and finalized the concept for our show in Q1 & Q2, bite the bullet and organized my first interviews for Farm Progress. I just made it happen! I wanted to build up a stash of content for our August 8th launch. In 2018, I did the following events; Farm Progress in Regina, Ag in Motion outside Saskatoon, Outdoor Farm Show in Woodstock, Advancing Women in Ag in Niagara, MB Farm Women’s Conference in Winkler and Ag Ex in Winnipeg.

I enjoy being on the road. It’s done wonders for our exposure, industry presence, website content and sales. Personally, travel invigorates me, reenergizes me and gives me so many great new business ideas. Well…until it’s done in excess. Then I can get just plain tuckered out!

Even more important is the people you meet and the relationships you form. This year has been phenomenal.  Having the show has given me the opportunity to reach out, interview and get to know some of the brightest minds and best people in agriculture. I also met so many amazing guys and gals at these events! I will do a whole seperate post on this at another time.

With all that said, I am looking forward to a 2019 that will blow the already amazing 2018 out of the water.

Here I come. Every day I am hustling!

Your travelling friend,


*Picture taken in the Hotel Bonaventure in Montreal. Putting in some late nights to catch up on work while we took part in Best of CAMA events and festivities during the day.